As creatives, we often mistakenly place aesthetics above rationale— a practice that is far too prevalent in this digital age of design.
We become consumed by the how to execute a concept while overlooking the reasoning behind said concept. Our 140 character, get the client to sign off quickly, impress our peers dribbblin’ design community has placed a disproportionate emphasis on software mastery. Somewhere along the line, finely detailed pixel renderings became fundamental. But what happened to logic and assertion? Is how really more important that why?
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